Viral Video Staircase
Many of you have maybe seen the piano staircase video. If not here it is. Thanks to YouTube.
The notable thing from a marketing and particularly a video marketing standpoint is how VolksWagen engineered this interesting story to promote their message of “the fun theory” which ultimately suggests that VolksWagens are fun without actually ever showing a car.
Through this campaign they have created a viral video that promotes their message without being obvious. Just some food for thought for those of you thinking how you can reach out to your target market.
