Business Card to Business Blog

My friend Bob sells an entertainment video DVD for cats called VIDEO CATNIP. With every DVD purchased he includes a business card that the buyer can give to a friend saying “My Cat Loves Watching the DVD Video Catnip and I know yours will too!”  This is a great way to stimulate a referral because [...]

“If you had $1,000.00 to promote your health and beauty spa business, how would you spend it? This answer will be of particular interest to those in the health and beauty industry but is applicable to any local service providers looking to expand their business. The Internet is an important part of the marketing mix but when promoting a local business such as a spa I prefer to see efforts that include face-to-face marketing and building word of mouth. These efforts have the most direct and immediate impact.