Reno Lovison
148 Pages 8.5 x 5.5 Trade Paperback
Cover Price $17.95
Publication Due April 2008
For Wholesale Orders or Further Information
Contact: reno@renoweb.net
Click to see
Front Cover
Back Cover
Table of Contents
Peek Inside
Reno Bio
Product ID: BC2B
Product Name:
Turn Your Business Card Into Business -
Buy Now
Proof: Distribution of Business Cards
Significantly Increases Name Recognition
The primary purpose of handing a person a business card is to increase the likelihood that he or she will remember you. We believe the practice of business card distribution to be useful, but is it really? Is there proof that it works? Well it appears there is proof. A study by a group of medical professionals in Austria compared the impact of physician's name recognition on patients who were provided business cards with the name of their anesthesiologist's, prior to surgery, to that of patients who were not provided a business card. Participants were surveyed six weeks after their encounter. The study concluded that "handing a business card to the patient during the preoperative visit increased the postoperative recall of the anesthesiologist's name from 11% to 51%."
The study involving 441 subjects conducted by Doctors Jeske, Lederer, Lorenz et al demonstrated that "the use of a simple tool such as a business card can indeed produce a measurable positive change in physician recognition on the part of the patient."
From this I believe we can extrapolate with confidence that giving a business card in the course of a business encounter is similarly likely to have a positive impact on the recipient remembering who you are.
So if you are wondering whether it is "worth the investment" to hand a business card to a new prospect or client consider that you may be increasing your name recognition by 40%. If you respond better to negative stimulus consider that not giving a business card may be reducing your chances of being remembered by 40%. It's a fact.
The abstract related to this study can be viewed online at http://www.anesthesia-analgesia.org/cgi/content/full/93/5/1262 .
Reno Lovison is the author of Turn Your Business Card Into Business www.businesscardtobuiness.com
Copyright 2009. Permission to reprint in its entirety if link back to www.businesscardtobusiness.com .
Visit my blog to learn more about business card promotion and communication.
Click Here for Blog
ORDER
TURN YOUR BUSINESS CARD INTO BUSINESS
TODAY
HOME
Reno Lovison
148 Pages 8.5 x 5.5 Trade Paperback
Cover Price $17.95
Publication Due April 2008
For Wholesale Orders or Further Information
Contact: reno@renoweb.net
Click to see
Front Cover
Back Cover
Table of Contents
Peek Inside
Reno Bio
|
|
|
Product Name: Turn Your Business Card Into Business - Buy Now |
|
|
Proof: Distribution of Business Cards
Significantly Increases Name Recognition
The primary purpose of handing a person a business card is to increase the likelihood that he or she will remember you. We believe the practice of business card distribution to be useful, but is it really? Is there proof that it works? Well it appears there is proof. A study by a group of medical professionals in Austria compared the impact of physician's name recognition on patients who were provided business cards with the name of their anesthesiologist's, prior to surgery, to that of patients who were not provided a business card. Participants were surveyed six weeks after their encounter. The study concluded that "handing a business card to the patient during the preoperative visit increased the postoperative recall of the anesthesiologist's name from 11% to 51%."
The study involving 441 subjects conducted by Doctors Jeske, Lederer, Lorenz et al demonstrated that "the use of a simple tool such as a business card can indeed produce a measurable positive change in physician recognition on the part of the patient."
From this I believe we can extrapolate with confidence that giving a business card in the course of a business encounter is similarly likely to have a positive impact on the recipient remembering who you are.
So if you are wondering whether it is "worth the investment" to hand a business card to a new prospect or client consider that you may be increasing your name recognition by 40%. If you respond better to negative stimulus consider that not giving a business card may be reducing your chances of being remembered by 40%. It's a fact.
The abstract related to this study can be viewed online at http://www.anesthesia-analgesia.org/cgi/content/full/93/5/1262 .
Reno Lovison is the author of Turn Your Business Card Into Business www.businesscardtobuiness.com
Copyright 2009. Permission to reprint in its entirety if link back to www.businesscardtobusiness.com .
Visit my blog to learn more about business card promotion and communication.
Click Here for Blog
ORDER
TURN YOUR BUSINESS CARD INTO BUSINESS
TODAY